About me

January 2023 – Present
Remote

• Developed and executed comprehensive communication strategies to enhance digital engagement, branding, and stakeholder outreach in a complex, multi-stakeholder environment.
• Led and mentored a remote team of specialists, fostering a high-performing culture that delivered compelling communications and digital experiences.
• Leveraged data and analytics to measure engagement, optimize digital strategies, and drive continuous improvement in member (B2C) and employer (B2B) communications for both DC and DB plans.
• Managed the development of lifecycle digital campaigns, brand narratives, video content, and high-quality visual assets to maintain a strong and consistent brand voice across websites, email and social media.

Key achievements

• Developed email marketing list management and personalization API alongside technical teams.
• Consistently achieved open rates >50% for member and employer email campaigns.
• Garnered approximately 600,000 website visits annually between 2023-2025.
• Increased social media followers by 21% between 2024 and 2025.

June 2014 – December 2022
Remote

• Partnered with technical teams to conceptualize and design websites, member and employer portals, high-impact videos, webinars, email campaigns, digital magazines, and annual reports to drive engagement and brand consistency.
• Led reputation and change management initiatives, including a full-scale organizational rebrand, to strengthen brand positioning and stakeholder trust.
• Ensured compliance with provincial and federal pension legislation, aligning communication strategies with regulatory requirements.
• Conducted and analyzed employer and member surveys, using data-driven insights to shape strategic communication initiatives and enhance member engagement.

Key achievements

• Designed and led the development of new member and employer portals (myCSSPEN). Grew website unique userbase by 70% between 2016 and 2020 following portal launch.
• Won the Benefits Canada Workplace Benefits Award for Pension Communications in 2020, recognizing the use of data and analytics to drive our 2017 – 2020 communications strategy.
• Grew email list from the ground up, from 1,575 email address opt-ins in 2015 to over 20,000 opt-ins by 2022.

November 2011 – May 2014
Saskatoon, SK

• Developed and curated compelling content for the website, social media, publications, and branding materials to enhance engagement and brand visibility.
• Coordinated member and media relations, collaborating across departments to ensure consistent messaging and effective stakeholder communication.
• Authored articles, news releases, and speeches to support advocacy efforts on behalf of Saskatchewan’s physician community, strengthening industry influence and public awareness.
• Planned, promoted, and executed high-impact events and initiatives to advance organizational goals and member engagement.

Key achievements

• Led and expanded the SMA Roadmap Program for Students and Residents, connecting future physicians with rural and regional practice opportunities across Saskatchewan. Planned numerous bus and plane tours in tandem with the University of Saskatchewan College of Medicine to various remote locations across Saskatchewan. Consistently reached maximum registration numbers for each event.

January 2011 – November 2011
Saskatoon, SK

• Led proposal and business development initiatives for multi-million-dollar construction projects, driving growth and securing new opportunities.
• Designed high-impact marketing materials, including brochures, banners, project sheets, and advertisements, to strengthen brand presence and client engagement.
• Collaborated across departments to align marketing and communications strategies, identifying and recommending promotional and sponsorship opportunities that maximized visibility.
• Planned, coordinated, and executed special events, engaging key stakeholders and enhancing corporate relationships.

Key achievements

• Directed corporate, site and architectural photo shoots and marketing campaigns in alignment with Calgary and Corporate marketing departments to maintain consistent brand image across Western Canada.

September 2009 – January 2011
Saskatoon, SK

• Wrote and edited web content in collaboration with cross-functional teams, ensuring accuracy, clarity, and alignment with institutional goals.
• Developed and implemented web content best practices to enhance information flow, improve user experience, and ensure seamless website navigation.
• Designed and optimized UX/UI concepts to enhance the visual appeal and functionality of web pages and microsites, improving engagement and accessibility.
• Gained expertise in website content management systems and developed proficiency in basic HTML, enabling efficient content updates and website maintenance.

Key achievement

• Authored and established an in-house style guide to ensure consistency in online content presentation and brand voice.

March 2008 – July 2009
Whitecourt, AB

• Developed content for the municipal website, news releases, mayor’s column, speeches, and newsletters, ensuring clear and engaging public communication.
• Built and maintained strong media relationships, responding to inquiries promptly.
• Led marketing initiatives to promote key municipal assets and drive economic development opportunities.
• Authored detailed reports and grant proposals, securing funding and support for municipal projects and initiatives.

May 2006 – June 2007
Whitecourt, AB

• Wrote and edited approximately eight stories to deadline each week on topics ranging from education, health, municipal and community affairs.
• Maintained consistent article presentation using Canadian Press style.
• Acquired exceptional communication and research skills.